THE WALT DISNEY COMPANY'S
ONE HUNDREDTH BIRTHDAY

D&AD Brief: The 100th Anniversary of Disney. The goal of making young adults into lifelong Disney fans was achieved through a campaign across social media platforms where Disney has decided the only way to properly celebrate this momentous occasion, is by celebrating everyone who has supported them along the way. A social campaign and magical competition were designed and submitted to the 2021 competition's panel of judges.

In collaboration with Molly O'Donnell

IGTV Commercial

Special thanks to RalGoodFilms for the footage

Sound: The Run by The Middle & End

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Pattern Process Work
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Analogue to Digital

Pattern Layout

Out of Home Advertisements
Goodie Bag
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TikTok video for goodie bag promotion

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Goodie Bag Contents