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ANTHROPOLOGIE
AT A DISTANCE

A new kind of advertising and engagement campaign for the store, Anthropologie, inspires shoppers to shop according to physical distance regulations during the COVID-19 Pandemic. 

Summer Fellows

Mentored by: Jia Rey Cheng

Long Display

Display mockup long window with an image on the picture screen

AR Display- QR code can be used to view an AR display via smart devices to add a branded element to stores that have been boarded up due to lootings.

 

AR display on boarded-up storefront.. visible only on mobile device screen upon scanning QR code

qr.png
qr.png
MOBILE APPLICATION

Highlights of the prototype of a mobile application

shop.png
try on.png
masky.png

The virtual try-on feature made with SparkAR

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map.png
cal.png

Book a private in-person shopping appointment

PACKAGING

The packaging includes a plastic shipping parcel and a handwritten thank you letter for the customer.

anthro thank you.png
Package Design.png
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